The Narrator

Luis Guevara is a bilingual copywriter and content strategist with 15 years of experience building campaigns, big ideas, strategic content, and brand voices across digital, social, video, experiential, and everything in between. I find the right story to tell and an engaging way to tell it.

Copywriter
San Juan, PR

Selected Works
2011 : 2026

Portrait of Luis Guevara, copywriter and content strategist, against a blue background.

The Work

Explore a curated collection of some of my more recent work as well as a few of my classic favorites.

Person standing beside an open vehicle door holding beach gear, with the “30 años en Puerto Rico” anniversary graphic.

Client
Toyota Financial Services

Year
08/2026

Toyota Tacoma equipped with Original Accessories beside a person with a backpack, with “Haz tu Toyota tan único como tú” displayed above.

Client
Toyota Original Accessories

Year
08/2026

Art in Our DNA title layered over a vibrant orange, pink and purple mural illustration.

Client
Abarca Health

Year
11/2025

Client
Toyota Parts & Service

Year
10/2026

Client
Wishbox

Year
09/2026

Client
Paladius

Year
2022-23

San Juan, PR based copywriter who likes getting into things that aren’t technically “my job”. Strategy, project management, big ideas, whatever helps make the work better. I’m also an artist and pop culture savant, so inspiration rarely clocks out when I do.

About

Big Ideas / Integrated Campaigns / TV & OLV / Scriptwriting / Brand Voice / Web Content / OOH / Experiential / Content Strategy / Bilingual Creative / Transcreation, and more. You name it, I’ve probably done it—with heart.

Projects

Write me an email at luisrafguevara@gmail.com.

Contact